Goal

For Camille Rose’s largest sale of the year, I served as both Creative Director and Art Director for their Black Friday campaign, leading a full production filmed in Atlanta. The objective was to create a bold, compelling set of visuals that would drive excitement, communicate urgency, and support the brand’s biggest annual revenue moment. I developed the creative direction, oversaw the filming, and guided the visual strategy to ensure the assets aligned with Camille Rose’s elevated, modern aesthetic. The production focused on delivering versatile digital and social-ready content that could be used across multiple platforms throughout the sale period.

Result
The final campaign assets strengthened Camille Rose’s Black Friday presence, creating a cohesive and impactful visual system that boosted brand visibility and engagement during their most important promotional window. The videos and social graphics provided the brand with high-quality, high-performing content that supported conversions, elevated the customer experience, and reinforced Camille Rose’s position as a leader in the haircare space during a highly competitive season.