Aunt Jackie’s was preparing to launch a new line of essential oils and needed product labels that would establish a distinct visual identity for the trio while still aligning with the brand’s recognizable aesthetic and retail presence.
Concept
I developed multiple design directions exploring color palettes, typography, and layouts to differentiate each oil while keeping the collection cohesive. Across three refinement rounds, I collaborated with the brand to ensure the labels reflected both the product benefits and Aunt Jackie’s overall vision.
Result
The final label designs were selected and launched nationwide. The oils are now available at major retailers including Walmart and Target, giving Aunt Jackie’s a strong shelf presence and extending their brand into a new product category.
