Designed and art directed a premium commemorative luggage tag for Universal Destinations & Experiences, created as an exclusive appreciation gift for the brand’s travel advisor network. The piece features a custom luggage-shaped structural dieline that transforms a functional travel accessory into a memorable branded experience. From concept through production-ready artwork, the design balances distinctive form, durability, and brand storytelling while reinforcing Universal’s premium travel identity. Produced at scale, thousands of luggage tags were distributed to travel advisors, extending the brand’s presence on luggage around the world.