Goal

Support the launch of Universal Kids Resort by creating engaging marketing and guest experience assets that introduced the new destination while building excitement for families before and during opening.

Concept

As Senior Art Director, I developed and designed a wide range of creative assets that captured the playful spirit of the park while maintaining brand consistency. From paid social campaigns to in-park experiences, each piece was designed to create excitement, encourage engagement, and bring the resort’s characters and stories to life.

Result

I designed paid social creative, experiential signage, direct mail, buttons, stickers, bags, and a children’s activity and coloring book, contributing to both the pre-launch marketing campaign and the on-site guest experience. The final creative helped establish a cohesive visual presence across multiple touchpoints, creating memorable moments for families and supporting the successful launch of Universal Kids Resort.