For Disney’s 2024 Play in the Park program, I was tasked with designing packaging concepts for an assortment of themed apparel, accessories, and treats, including cookies, candies, and lollipops.

Goal
The objective was to capture the joy and magic of Disney Parks in packaging that resonated with both children and adults, while ensuring alignment with the established Play in the Park program style guide.

Concept
I developed playful, vibrant visuals that reflected the whimsical energy of the Parks. By merging imaginative storytelling with practical design, I ensured that each concept was not only engaging and collectible but also shelf-ready, functional, and consistent with Disney’s brand standards.

Result
The packaging concepts showcased my ability to blend story-driven creativity with brand integrity for one of the world’s most iconic brands. The designs elevated the product assortment into an extension of the park experience, reinforcing Disney’s reputation for delighting guests through every detail.