I had the privilege of leading the design for Palmer’s 2025 Essence Fest activation, creating a bold and immersive visual experience that brought their campaign theme—“Glow like you’re on island time”—to life. Large-format design has always been one of my strengths, and this project allowed me to merge striking visual storytelling with precise technical execution, from concept development to the final mobile wrap design. My goal was to ensure that every design element radiated the island-inspired, relaxed, and luminous energy of Palmer’s brand.
In addition to the truck wrap, I designed a suite of social media assets to build anticipation and guide the brand’s community throughout the festival weekend in New Orleans. This project perfectly blended strategic branding with creative expression, resulting in a cohesive activation that captured attention both on the ground and online.
