I led the creative direction and visual strategy for Camille Rose’s Coconut Water Collection, overseeing the production of four educational tutorial videos and premium product photography designed for major retailer platforms. The goal was to create content that not only educated consumers on product usage but also elevated the brand’s digital presence through visually rich storytelling. By blending polished product visuals with tutorial-driven narratives, I ensured that each asset was both highly informative and aligned with the brand’s luxurious, natural aesthetic.

This project’s deliverables are now prominently featured on the websites of Ulta Beauty, Walmart, and other leading retailers, enhancing Camille Rose’s consumer experience and strengthening its brand authority online. Through a seamless integration of creative direction, video production, and product photography, we transformed the Coconut Water Collection from a set of products into a fully realized brand experience.

• Client Camille Rose
• Year 2023
• Services Photography, Video Production Art Direction