Goal
Aunt Jackie’s was preparing to launch a new line of essential oils and needed product labels that would establish a distinct visual identity for the trio while still aligning with the brand’s recognizable aesthetic and retail presence.

Concept
I developed multiple design directions exploring color palettes, typography, and layouts to differentiate each oil while keeping the collection cohesive. Across three refinement rounds, I collaborated with the brand to ensure the labels reflected both the product benefits and Aunt Jackie’s overall vision.