Camille Rose aimed to connect with their growing Gen Z audience through a creative, friendship-centered campaign. The idea was to bundle two of their hero products into a limited-edition “Bestie Kit,” complete with a free friendship bracelet — a symbolic and shareable item designed to spark social engagement and brand affinity among younger consumers.
The Results:
The campaign successfully captured attention through an anticipated social media launch featuring influencer North West, generating major buzz within the Gen Z demographic. I led the art direction for the kit design, adapting the available packaging structure and creating a cohesive visual story through custom photography. The resulting assets enhanced Camille Rose’s digital presence and reinforced the brand’s appeal to its next generation of consumers.
