For the launch of a new Camille Rose product, I led the creative process by designing a standout label that aligned seamlessly with the brand’s existing aesthetic while introducing a fresh, modern touch. To support the product’s exclusive debut at Ulta Beauty, I directed and executed product photography tailored for both e-commerce and social media, ensuring that every visual element conveyed the brand’s premium and natural essence.
The combination of thoughtful packaging design and high-quality imagery not only elevated the product’s presentation but also enhanced its visibility across digital and retail platforms. This project highlights my ability to merge branding, design, and photography into cohesive visuals that drive consumer engagement and appeal.