Project Goal

Ashanti Naturals approached Key Design & Media to modernize their brand identity and elevate their shelf presence. The goal was to develop a refreshed logo system, redesign their full product line, and create cohesive visuals that reflect the brand’s natural, heritage-inspired roots.

My Role

As Art Director and Designer, I led the direction for the rebrand—from visual identity to packaging and content production.

Deliverables

• Brand-new logo design and identity direction

• Complete redesign of 25+ product labels across multiple collections

• Art direction and styling for the brand photoshoot

• Studio product photography showcasing the updated labels

• Final production-ready packaging files and imagery library

Project Impact

The refreshed identity and packaging system gave Ashanti Naturals a unified, elevated look that stands out across retail shelves and digital platforms. The new visuals also support the brand’s expansion into new markets while staying grounded in authenticity and natural care traditions.