I was contracted by a pharmaceutical company to develop product concepts for their client, Grammy Award-winning artist Nelly. The brief explored multiple directions across skincare, wellness, and lifestyle categories, ultimately identifying an opportunity in the vape market that aligned with Nelly’s personal brand and audience.

Goal
The objective was to create a product concept and visual identity that merged Nelly’s cultural influence with a commercially viable, market-ready lifestyle brand.

Concept
I presented multiple creative directions, with the vape product line emerging as the strongest fit. To establish the brand, I:

1. Designed the Kloud 5 logo, a sleek, modern identity inspired by Nelly’s music career and aspirational lifestyle positioning
2. Developed packaging label designs tailored to available product formats, ensuring the identity was consistent across the line
3. Balanced cultural relevance with clean, professional execution suitable for retail and consumer-facing marketing

Result
The collaboration successfully blended strategic product ideation with brand design execution, creating a strong foundation for Kloud 5 as a lifestyle-driven brand connected to Nelly’s influence. The project demonstrated the value of merging celebrity identity with thoughtful design to deliver a cohesive, market-ready product.