I led the creative and art direction for the rebrand of Camille Rose’s label designs, with The Guava Slip Collection being the first line to debut the refreshed visual identity. My role included designing the new product labels, ensuring the updated look reflected the brand’s modern yet natural essence while maintaining visual consistency across the collection.
In addition to label design, I captured high-quality product photography and developed launch marketing graphics to support the collection’s debut. This comprehensive approach not only introduced a cohesive, elevated packaging design but also delivered a full suite of visual assets that strengthened the brand’s identity and launch campaign.
