When Camille Rose expanded its Curl Love line with two new complementary products, I led the art direction for high-resolution e-commerce photography and developed a supporting design direction to guide future brand assets.
Goal
The objective was to produce polished, consistent imagery that elevated the premium quality of the new products while maintaining seamless alignment with the existing Curl Love visual identity.
Concept
I curated styling, lighting, and composition strategies that highlighted the products’ natural ingredients and luxurious feel. By creating a versatile set of e-commerce assets, the imagery was designed to translate across digital platforms, retailer PDPs, and brand campaigns—ensuring consistency at every consumer touchpoint.
Result
The final assets strengthened Camille Rose’s online presence and provided a cohesive creative framework for future campaigns and product launches. This direction not only enhanced the Curl Love line’s premium appeal but also established a visual blueprint that continues to influence Camille Rose’s brand storytelling.
